Psychological Sales Techniques

The Edge.

In these economically challenging times it is essential that the skills of anyone involved in sales are honed to perfection. Gone are the days when any prospect or lead can be risked by using a standard sales ‘pitch’. All psychological and physiological information available needs to be utilized to influence your customer or client. Standard sales training is not enough; you need an Edge…

The Edge Philosophy
Everyone’s ability to influence others can be enhanced by learning simple strategies that have been scientifically proved to be successful. Small, easy changes to your messages can make them vastly more persuasive. Our central purpose is to provide you and your staff with a better understanding of the psychological processes underlying how we can influence others to move their attitudes or behavior in a direction that results in positive outcomes for both parties.

‘The Edge’ skills development workshops are aimed at sales and negotiation staff who have direct contact with customer or clients. The content is practical, action orientated and easy to follow. We introduce the fascinating science of social influence and the six main elements that make up the psychology of every purchaser. We allow delegates to explore how they can use this knowledge, putting that theory into practice through simulations, to both enhance the customer experience and increase sales.

The workshop provides a solid grounding in:

Understanding and using the psychological reasons behind buyers decisions;
Proactively considering the appropriate motivator in any situation;
Understanding the importance of, and quickly establishing rapport;
Improving the profitability of every customer interaction;
Effortlessly Building customer loyalty

To give your sales strategy an Edge contact The Romney Centre Now

Personology in sales training!

At the Romney Centre we offer a sales training course with a difference.

Can you imagine having the knowledge to identify how your client makes decisions to buy and why?Learn the key Face Reading traits to improve your sales success rate.

The accuracy of Face Reading is amazing and is supported by research, in fact in independent tests Face Reading was found to be more accurate than psychometric testing.

Just imagine going for a close knowing that you are using the right strategy for each individual client.

Example: You have a new customer whose eyes are quite closely set. In other words the gap between the eyes is smaller than the width of the eyes.

These customers tend to be less tolerant, if you’ve made an appointment make sure you arrive in plenty of time or they could get very annoyed. They notice every detail and can be over fussy. It pays not to introduce too many different things at once or they become overwhelmed with too much information. Stick to one or two of the key features and benefits of the product or service.

The Romney Centre workshops and short courses are available to companies and groups of any size.